The Easter eggs flew of the shelves at the last minute, so it's goodbye until next January, but I can't help thinking is it not time we saved our future generation from this chocolate madness, in a normal day you would never buy your child £10's worth of chocolate for them to sit and devour it in the one sitting but hey lets give them more, one from their granmother, auntie, brother, sister and anybody in between and suddenly you have a mountain of calories being fed to children that will take weeks to exercise off. We keep saying we are serious about children not becoming obese.
Let us examine a few hard facts,sales of Easter eggs in the UK is worth around 200million pounds a year and rising, this is around 80million eggs and with these type of figures you start to see why the supermarket chains are freeing up more space in their shelves in the run up to this "Religious Festival".
As well as the eggs there is also all kinds of sweets inside them just to add more calories. Then there is the waste of cardboard boxes, and all sort of cheap tins, mugs and toys that will be cast aside within minutes of eager young fingers ripping out the chocolate.
One famous company called Cadbury who has just been sold to a foreign buyer produce the famous "creme egg" and will shift 6millions of these to eager mouths desperate for a sugar fix.
Each egg contains: 175 calories 25.7g sugars 6.1g fat 3.8g saturates 0.05g salt and each egg is only 39g's in weight and don't forget, there is also a few E numbers and flavourings in the mix.
They now conveniently put them in a handy new 12 (twelve) yes, they print it twice in large print on the box, and then a lot smaller in the corner they recommend you to be treatwise and get to know your G D A's. And in case you miss it these figures are per adult, children don't seem to count! You would think they are trying to turn everybody into humpty dumpty and we all know what happened to him.
Roll on July, I can't wait to see all those lovely Christmas selection boxes that will start to fill our shops.
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